BORN A SNEAKERHEAD
BORN A SNEAKERHEAD
Born a Sneakerhead invited Gen Z to find sneakers from their birth year on eBay. At The Many, I adapted the campaign’s commissioned artwork into year-by-year social posts and created its award submission website.
THE CAMPAIGN
THE CAMPAIGN
A birth year gave sneaker fans a personal way into eBay’s inventory. The campaign paired sneakers with sticker-style artwork inspired by the culture of each year. Three commissioned illustrators created the artwork, giving every year its own personality within a shared visual direction.
A birth year gave sneaker fans a personal way into eBay’s inventory. The campaign paired sneakers with sticker-style artwork inspired by the culture of each year. Three commissioned illustrators created the artwork, giving every year its own personality within a shared visual direction.
THE CAMPAIGN
A birth year gave sneaker fans a personal way into eBay’s inventory. The campaign paired sneakers with sticker-style artwork inspired by the culture of each year. Three commissioned illustrators created the artwork, giving every year its own personality within a shared visual direction.
YEAR-BY-YEAR SOCIAL DESIGN
YEAR-BY-YEAR SOCIAL DESIGN
I formatted the social posts for every year, bringing together sneaker imagery, year typography, and commissioned illustrations. Each layout needed to give the shoe and year a clear place within a dense mix of artwork. Across the series, I worked within the campaign’s established visual direction to keep the posts consistent while preserving each year’s character.
I formatted the social posts for every year, bringing together sneaker imagery, year typography, and commissioned illustrations. Each layout needed to give the shoe and year a clear place within a dense mix of artwork. Across the series, I worked within the campaign’s established visual direction to keep the posts consistent while preserving each year’s character.
YEAR-BY-YEAR SOCIAL DESIGN
I formatted the social posts for every year, bringing together sneaker imagery, year typography, and commissioned illustrations. Each layout needed to give the shoe and year a clear place within a dense mix of artwork. Across the series, I worked within the campaign’s established visual direction to keep the posts consistent while preserving each year’s character.
AWARD SUBMISSION WEBSITE
AWARD SUBMISSION WEBSITE
I also created the website used to present Born a Sneakerhead for award submissions. It brought the campaign idea and its execution into one story, giving reviewers context for the social posts and the wider rollout.
I also created the website used to present Born a Sneakerhead for award submissions. It brought the campaign idea and its execution into one story, giving reviewers context for the social posts and the wider rollout.
AWARD SUBMISSION WEBSITE
I also created the website used to present Born a Sneakerhead for award submissions. It brought the campaign idea and its execution into one story, giving reviewers context for the social posts and the wider rollout.
CREDITS
CREDITS
JUNIOR DESIGNER
GROUP CREATIVE DIRECTOR
CREATIVE DIRECTOR, ART
CREATIVE DIRECTOR, COPY
ART DIRECTOR
COPYWRITER
AGENCY
JUNIOR DESIGNER
JAY HURST
GROUP CREATIVE DIRECTOR AJ RIVVERS
CREATIVE DIRECTOR, ART AIMÉE BRODBECK
CREATIVE DIRECTOR, COPY NATE TOTTEN
ART DIRECTOR
KATIE BRAVERMAN
COPYWRITER
JUAN DELGADO
AGENCY THE MANY
JAY HURST
AJ RIVVERS
AIMÉE BRODBECK
NATE TOTTEN
KATIE BRAVERMAN
JUAN DELGADO
THE MANY
CREDITS
JUNIOR DESIGNER — JAY HURST
GROUP CREATIVE DIRECTOR — AJ RIVVERS
CREATIVE DIRECTOR, ART — AIMÉE BRODBECK
CREATIVE DIRECTOR, COPY — NATE TOTTEN
ART DIRECTOR — KATIE BRAVERMAN
COPYWRITER — JUAN DELGADO
AGENCY — THE MANY
JAY HURST
AJ RIVVERS
AIMÉE BRODBECK
NATE TOTTEN
KATIE BRAVERMAN
JUAN DELGADO
THE MANY
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Califfo
Branding
2024
2024
Business
Branding
2024
2024
Louis Martin
Portfolio
2022
2022
Louis Martin
Portfolio
2022
2022
©2025 LEO JAY HURST
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©2025 LEO JAY HURST
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