WARRIORS ON BOARD
Veterans put their stories on paper. I helped carry them onto skateboards—and into a digital experience built around the people behind the artwork.
Client
Wounded Warrior Project
WOUNDED WARRIOR PROJECT
Year
2024
MY ROLE
ARTWORK DIGITIZATION + WEB DESIGN
ARTWORK DIGITIZATION + WEB DESIGN
CAMPAIGN FILM
Watch Film
THE BRIEF
THE BRIEF
Warriors on Board connected veterans and Gen Z through art and skateboarding. Each deck began with a veteran’s own story, expressed in their own visual language. My role was to digitize their artwork for print and design the microsite where people could explore the boards and meet their creators.
Warriors on Board connected veterans and Gen Z through art and skateboarding. Each deck began with a veteran’s own story, expressed in their own visual language. My role was to digitize their artwork for print and design the microsite where people could explore the boards and meet their creators.
THE BRIEF
Warriors on Board connected veterans and Gen Z through art and skateboarding. Each deck began with a veteran’s own story, expressed in their own visual language. My role was to digitize their artwork for print and design the microsite where people could explore the boards and meet their creators.
FROM SKETCH TO DECK
FROM SKETCH TO DECK
Each board started with a veteran’s sketch. I translated that artwork into a print-ready design, preserving its character as it moved from paper to a physical deck. The veterans were the artists. My job was to carry their vision through production with the care it deserved.
Each board started with a veteran’s sketch. I translated that artwork into a print-ready design, preserving its character as it moved from paper to a physical deck. The veterans were the artists. My job was to carry their vision through production with the care it deserved.
FROM SKETCH TO DECK
Each board started with a veteran’s sketch. I translated that artwork into a print-ready design, preserving its character as it moved from paper to a physical deck. The veterans were the artists. My job was to carry their vision through production with the care it deserved.
THE PEOPLE BEHIND THE BOARDS
THE PEOPLE BEHIND THE BOARDS
The board was the invitation. The artist’s story was the reason to stay. I designed a microsite that brought the finished decks and the veterans’ statements together. Visitors could explore the collection, meet its creators, and enter the giveaway—moving from the artwork to the person behind it.
The board was the invitation. The artist’s story was the reason to stay. I designed a microsite that brought the finished decks and the veterans’ statements together. Visitors could explore the collection, meet its creators, and enter the giveaway—moving from the artwork to the person behind it.
THE PEOPLE BEHIND THE BOARDS
The board was the invitation. The artist’s story was the reason to stay. I designed a microsite that brought the finished decks and the veterans’ statements together. Visitors could explore the collection, meet its creators, and enter the giveaway—moving from the artwork to the person behind it.
ART THAT LEFT THE PAGE
ART THAT LEFT THE PAGE
The campaign included a giveaway of 1,000 skateboards, taking the veterans’ artwork beyond the screen. I helped bring the project into two tangible forms: designs ready for print and a website where each board had a story and a name behind it.
The campaign included a giveaway of 1,000 skateboards, taking the veterans’ artwork beyond the screen. I helped bring the project into two tangible forms: designs ready for print and a website where each board had a story and a name behind it.
ART THAT LEFT THE PAGE
The campaign included a giveaway of 1,000 skateboards, taking the veterans’ artwork beyond the screen. I helped bring the project into two tangible forms: designs ready for print and a website where each board had a story and a name behind it.
CREDITS
CREDITS
UX/UI DESIGNER + JUNIOR DESIGNER
DESIGNER
HEAD OF CREATIVE
CREATIVE DIRECTOR, ART
CREATIVE DIRECTOR, COPY
PRODUCTION
EDITOR
WEB DEVELOPEMENT
AGENCY
UX/UI DESIGN + JR DESIGN JAY HURST
DESIGN
MIA BAWALE
HEAD OF CREATIVE. JOSH PAIALII
CREATIVE DIRECTOR, ART AIMÉE BRODBECK
CREATIVE DIRECTOR, COPY NATE TOTTEN
PRODUCTION. BETH LYDEN, ADAM MCGINNES, & MATTHEW MORASKI
EDITOR TOM CARTER
WEB DEVELOPEMENT 14FOUR
AGENCY THE MANY
UX/UI DESIGNER + JUNIOR DESIGNER
DESIGNER
HEAD OF CREATIVE
CREATIVE DIRECTOR, ART
CREATIVE DIRECTOR, COPY
PRODUCTION
EDITOR
WEB DEVELOPEMENT
AGENCY
UX/UI DESIGN + JR DESIGN JAY HURST
DESIGN
MIA BAWALE
HEAD OF CREATIVE. JOSH PAIALII
CREATIVE DIRECTOR, ART AIMÉE BRODBECK
CREATIVE DIRECTOR, COPY NATE TOTTEN
PRODUCTION. BETH LYDEN, ADAM MCGINNES, & MATTHEW MORASKI
EDITOR TOM CARTER
WEB DEVELOPEMENT 14FOUR
AGENCY THE MANY
JAY HURST
MIA BAWALE
JOSH PAIALII
AIMÉE BRODBECK
NATE TOTTEN
BETH LYDEN, ADAM MCGINNES, & MATTHEW MORASKI
TOM CARTER
14FOUR
THE MANY
CREDITS
UX/UI DESIGNER + JUNIOR DESIGNER — JAY HURST
DESIGNER — MIA BAWALE
HEAD OF CREATIVE — JOSH PAIALII
CREATIVE DIRECTOR, ART — AIMÉE BRODBECK
CREATIVE DIRECTOR, COPY — NATE TOTTEN
PRODUCTION — BETH LYDEN, ADAM MCGINNES, & MATTHEW MORASKI
EDITOR — TOM CARTER
WEB DEVELOPEMENT — 14FOUR
AGENCY — THE MANY
UX/UI DESIGN + JR DESIGN JAY HURST
DESIGN
MIA BAWALE
HEAD OF CREATIVE. JOSH PAIALII
CREATIVE DIRECTOR, ART AIMÉE BRODBECK
CREATIVE DIRECTOR, COPY NATE TOTTEN
PRODUCTION. BETH LYDEN, ADAM MCGINNES, & MATTHEW MORASKI
EDITOR TOM CARTER
WEB DEVELOPEMENT 14FOUR
AGENCY THE MANY
JAY HURST
MIA BAWALE
JOSH PAIALII
AIMÉE BRODBECK
NATE TOTTEN
BETH LYDEN, ADAM MCGINNES, & MATTHEW MORASKI
TOM CARTER
14FOUR
THE MANY
©2026 LEO JAY HURST
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©2026 LEO JAY HURST
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